WPO Image

6 Simple Tips to Increase Your Business Instagram Engagement

Do you want to grow your engagement with Instagram? This guide will show you how to increase your involvement on Instagram and create lasting relationships with your followers.

Instagram was once a place for people to post beautiful photos. But that’s the past. The most well-known brands are now more involved with customers.

Instagram engagement is about connecting to your target audience. If you don’t engage on Instagram, then you are talking to yourself.

Not only can you determine if your social media marketing efforts have been successful, but it will also help you to make deeper connections with your followers. This connection is especially important for small businesses.

What is Instagram engagement?

Instagram engagement is more than just seeing your followers increase each day. It measures how your audience interacts with your content. Engagement is basically when one of your followers responds to a post or takes a step on your profile.

We have compiled a list of the most popular Instagram engagement metrics.

Post-Engagement Metrics

  • Like (liked);
  • Comment
  • To save money
  • Take Action.

Other engagement metrics

  • Click Link/Slide
  • Mentions
  • Use hashtag
  • Stories stickers interactions

Why is engagement so important?

There are a few reasons why engagement is important.

It shows how people react to your content. Your audience will engage more with your content if they interact with it. This is a sign that your social media strategy is working.

Engagement is the next ranking factor for Instagram. Instagram uses algorithms to show your feed. It aims to highlight the posts that you interact most with. This means posts from accounts or topics you engage with regularly are more likely be shown at the top of your feed.

The bottom line is that the more engagement you have with your content, the more likely it is for your followers to view it and interact with it.

How do you calculate the engagement rate for Instagram?

Instagram tracks every action taken on posts, IGTV and Instagram Reels. Instagram metrics that can influence your engagement rates are likes, comments and shares.

If you are looking for an Instagram engagement formula,

This depends on how engagement is measured, such as reach, impressions or total number of followers.

Here are the top two Instagram engagement formulas.

Follower-based engagement rate

Let’s suppose you want to calculate engagement rates for individual Instagram posts based on followers. The number of actions in the post will be divided by the total number of your followers and multiplied by 100.

How to Calculate Instagram Engagement Rate based on Followers

If you have 1000 followers and your Instagram post receives 70 likes and 15 comments, and 5 shares, then your engagement rate is 9%.

How to Calculate Instagram Engagement Rate based on Followers

Your followers can help you calculate your Instagram engagement rate. This will give you an idea of the sentiments of your followers about the content. It doesn’t account for how many people actually saw the post. This is why you need to calculate engagement based upon impressions.

Engagement rate based on impressions

You can calculate your Instagram engagement rate using impressions by following the same formula, except that you will replace the number of followers with the total impressions.

If your post received 515 impressions and 25 engagements, then your engagement rate would be 4.

What is an acceptable Instagram engagement rate?

Although “good” can be a subjective term, it is possible to get a high engagement rate on Instagram as low as 1%. This low engagement rate is quite common across industries. A study that included 1,800 Instagram accounts from 12 industries revealed an average engagement rate at 1.6%.

An Instagram engagement rate of 1% is a good value.

Be mindful of what makes engagement valuable before you label your engagement rate good or bad. While posts fromgifts may generate high engagement rates but not many, they can still generate valuable engagement.

More sales Do likes translate to more customers? While Instagram is great for your ego and branding, it is important to think about how this involvement impacts your business.

Instead of focusing too much on numbers, consider the progress you make over time. You can identify the most engaging content and adjust your social media marketing strategy to improve overall engagement.

Six ways to increase engagement on Instagram

Engaging with your audience is about building relationships. There is no one-size-fits-all guide to increasing engagement. These tactics can help you to gauge the interests of your audience and create future content.

1. You can try different types of content

Instagram allows you to share your content in multiple formats. You can experiment with different post types to find out which formats are most popular among your audience.

Research shows that carousel posts are the most engaging post type, with especially high engagement rates for posts that contain images or videos. What works for one company may not work for another. Don’t treat engagement studies like law.

It’s simple: If you own a dance studio, what is most likely to get people excited? A static image on a carousel or an IGTV video of a great dance routine you choreographed?

2. Look beyond the superficial

While it is tempting to concentrate on the number of likes, this is not the only metric that should be monitored.

Likes can be passive. We just roll our eyes, tap twice and move on to the next thing. You can also find out more information about your followers on Instagram by looking at other metrics.

Comment: “I care enough about this to type my opinion.”

Actions are: “I like it, and I think another person will too.”

People who save often say “That’s awesome.” It’s something I would like to return to in the future.

Many brands make the error of not displaying saves and shares because they aren’t visible to the public. Engagement is useless if you don’t have the ability to show off. But you’re wrong. You are wrong. Instagram’s algorithm tracks who saves and shares posts. This ensures that your posts are more frequently seen in the feeds of those viewers.

3. Turn it into a conversation

Do not just publish your content and expect to receive praise. Allow people to interact with your content.

To encourage comments, include questions or a call for action (CTA). Remember that you are speaking to humans, and people love to be heard. Asking questions can be a great way of getting to know your audience and break the ice. Be sure to reply to direct messages and comments the same way that you would to company calls.

Popcorn asked a question at the end of a caption about a flavor and included the following: “Who has ever tried this one?” Popcorn responded to all comments. Popcorn’s caption ends with a question that allows people to leave comments.

4. Use Instagram’s interactive features

You can also use Instagram interactive stickers in your stories. You can use’stickers’ such as Instagram quizzes, questions and sliding scales to encourage your followers to interact with your content.

It takes only seconds for people to rate cute photos of dogs with hearty eyes or vote in a poll. These actions promote interaction between your followers as well as your content.

You can add interactive stickers to your Instagram stories, such as questions, slides scales, and polls.

5. Be consistent

Instagram favors active users so it is important to post frequently. You can adjust your schedule to determine the best time to upload to Instagram for your brand.

Consistency is the key to success. You must post daily as a company. I follow you on Instagram because I love your content.

Consistently posting on Instagram will increase your engagement. Instagram learns from users who interact with your content and decides to show them more of it. Keep in mind that more isn’t always better. Companies post on average once per day to Instagram. They don’t see an increase in engagement if they post more frequently.

6. Analyze the results

An important step in increasing your Instagram engagement is to analyze your content and find out what resonates with your audience. Once you have a clear picture of which content is getting the most engagement, it’s possible to plan and submit more content in this style. You can share more user-generated content if it is getting more engagement than the other posts.

Analyze your content by calculating the engagement rate of each post over the course of a month or a week. Also note which posts are most popular.

Engagement will come if you focus on your audience.

Instead of giving your customers what they want, build your social media presence around the things that your customers are looking for.

Measurement of Instagram engagement begins with your audience’s desire to share, enjoy and talk about what you do. It is about sharing and creating content that fulfills these desires that drives engagement.

We spend a lot time talking to customers to understand their needs. As a result they wait for our posts. Our posts aren’t about us, but about them.

Convert, Edit, Create, and Sign PDF Files
Bloggy Bee