One of the best ways of increasing your revenue is to place an e-commerce website at the top Google search results. This isn’t easy.
Recent events have seen internet sales rise dramatically. This means that companies that didn’t sell via the internet started to sell and those who are already working in digital media increased their investment in these structures.
The ultimate goal of setting up a virtual shop is to automate sales.
It doesn’t make any sense if your e-commerce site isn’t highly ranked. Keywords (KW) can generate up to 100,000 unique visits per month. It’s difficult to be satisfied with just one sale.
These are some great tips for positioning your online supplement shop on Google!
KeyWord is the acronym for KeyWord. It stands for keyword. This word or set of words aims to get Google’s attention by pointing out relevant links to users.
The following guidelines should be used if you want to rank a page using KW “cheaper supplement”:
Use KW as the title of your content directly on H1
Prepare original and informative content about the keyword. It should not exceed 300 words
The KW must be repeated in a natural manner, once per 150 words.
It is crucial that the keyword appears in title of page
It must also be included in the URL of the page (not the domain)
Must appear in the alt text for an image of content
Remember that 300 words is the minimum amount of textual content you need to be high quality. It is recommended that you write approximately 2,000 words about each KW that you wish to rank.
Wearing a short or long tail
Keywords can be divided into two types: long tail and short. The first is short and generic KW. The second is specific and aims at attracting a qualified audience.
One example is the KW “supplements”. As it doesn’t specify the type of supplement to be mentioned, it is assumed that this is a short tail.
The KW “Runners Supplements” has a long tail. This means that all users who land at the page are runners and they will be looking for supplementation.
It is smart to use both keywords categories and then extend the generic one throughout the text. This means that you should focus on the keyword KW “supplements” and KW “runners’ supplements” in the same content.
Google and other search engines care about what information a page can provide. All pages that are e-commerce addons must be optimized to the best of their abilities, including your images.
It is important to use graphics materials to compliment the response that the user receives. It’s not worth using a picture just because it is beautiful. If it doesn’t provide information, it may not be worthwhile.
It is a good idea to include a photo of the nutritional information and angles of the packaging for supplements. You shouldn’t use more photos than four as they can slow down your page.
The textual content of pages for e-commerce companies plays an important role. It’s the one who will talk with Google and convince it that your page is getting the long-awaited reply.
This can be achieved by focusing on frequently asked questions regarding the product. You must break up the text into subtitles and titles. Use this opportunity to insert your questions.
A page about Whey Protein can be ranked by including a history section.
It is also a good idea to explain if the product causes fattening or pimples.
E-commerce SEO can be hurt by making silly mistakes. For example, not using keywords in the content is a common mistake.
True, it was possible to repeat the KW multiple times on a page in the past. This practice is considered “black hat” and is therefore punishable by search engines.
Be careful with keyword accuracy. Don’t write “supplementS” everywhere if it is “supplementS”. This is a heavy item.
Google’s ultimate goal, aside from providing an answer to every question, is to make Google’s user experience pleasant. This is where UX reviews come in.
UX refers to the user’s perceptions of the site. It is qualitative. It is best to measure it yourself.