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8 Inbound Marketing Strategies

One of the most popular marketing methods of today is Inbound Marketing. It involves various strategies that are focused on the customer through digital channels. This allows you to communicate with your audience in valuable data about their behavior, tastes, and needs. You can create content that offers quality and value in every stage the buyer experiences.

Marketing inbound uses direct marketing strategies such as blogs, social networks, SEO, content marketing and events. To attract potential customers. This is a way to attract customers rather than trying to find them.

This post will discuss the inbound marketing strategy and highlight some of its best features.

What is inbound marketing?

The following stages are the basis of Basically Inbound marketing:

  1. Attract involves generating traffic from the target audience using resources like content marketing, social media, SEO, and other tools.
  2. Convert using valuable content from blogs, information pages and technical articles. It will be easier for potential customers or leads to express their interest and to give their information through forms, landing pages, or calls to actions. This will allow you to feed your database.
  3. Close, it’s about converting leads into sales by using tools like email marketing to establish a direct communication channel that reflects the client’s interests.
  4. Build loyalty and captivate. Once the sale has been made, it is necessary to build a relationship of appreciation with the client. This will make him feel valued and satisfied with the service. Resources such as surveys and after-sales support are necessary. To earn their loyalty and recommend the brand to others.

Inbound marketing and the buyer persona

Before diving into the best inbound strategies, it is essential to understand the buyer persona. This is the precise definition of your ideal client. It is used to determine who you want to attract.

These are the characteristics that must be included in the definition of a buyer person:

Give a name.

Demographic factors, which include defining their age, sex, marital status and whether or not they have any children.

What academic training did you receive, what courses were completed, and the degrees that you have earned.

Your profession, your area of work, your occupation, and the sector in which you work.

Your goals, challenges, and objectives are your personal and professional aspirations. They also indicate the obstacles and opportunities you face in your daily life, your values, and the compatibility of your goals with the product or services.

Preferences and tastes. They include everything the user finds attractive and makes them feel weak.

It is important to create buyer personas in order to set up different scenarios for content so that the message reaches the intended users.

The best inbound marketing strategies

1- Networking

This is a non-intrusive strategy in which professionals try to establish a network with people who share common interests. It can be used in events that are scheduled for this purpose.

Networking is a direct contact with professionals, where they can expose their profiles, skills and projects. This may lead to alliances, investors or recruitment.

2- Content marketing strategy

It should be high quality content that is relevant to the buyer persona, and appropriate to their interests. This can be promoted through blogs, email marketing newsletters, social media, podcasts, video marketing, public relations, and other channels.

3- SEO positioning

This is a great complement to content marketing strategies. It must be based upon a prior investigation of the most searched keywords for the target user. This allows the content to be more appealing and helps it rank among the top search results.

4- Social media marketing

Social networks are used to improve the communication of messages and foster interaction between users.

The buyer persona profile is determined, the objectives are set, who the target audience are, and a publication frequency must be included.


This strategy aims to position a brand for short-term and payment through search ads.

It is based upon keyword research and the terms most closely related to the purchase intent.

6- Link Building

This is an inbound marketing strategy that has SEO implications. It establishes a hyperlink from another website, where articles with a connection link are published.

7- Landing Pages

A web page that converts users into customers.

These forms usually include a form that allows users to fill out their information. This can be used as a strategy to offer a promotional or free service, such as an ebook, a discount, or a demo.

Its goal is to convert the user into potential customers.

8- Influencer Marketing

Influencers are a great resource for digital marketing. They have a high level popularity on social media and enjoy respect from their many followers. Your audience is a great place to share information about products and services.

It is essential to select an influencer who is related to the brand’s target audience and has demonstrated effectiveness in interaction with followers.

However, it is important to understand and master online sales techniques in order to respect users’ decisions about whether they wish to receive service offers from a particular ecommerce.

You will be able to use the inbound marketing strategies you have used in the past to successfully approach your ideal client and increase sales.

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